In this episode of the “Make them Famous” podcast, host Alex Glenn of Partbnerhub fame sits down with IRC Partner Sean Kester to dive into true Partner-Led strategy and exactly what the timing for focusing on these programs looks like for B2B SaaS organizations.
Sean outlines:
- What is GTM fit and how partners contribute
- Where partnerships can help with capital raises
- How Sean and SoftWrap incorporate partnerships strategy with our portfolio companies
- What stage is the right stage to adopt a Partner Ecosystem strategy
Check it out, and you can see more of the ‘Make them Famous’ podcast and subscribe here.
