Nov. 2023
Insights
Actionable insights from IRC Partners and Founders.
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Perspectives
![SoftWrap Capital]()
08/11/2023Why We Started Yet Another VC Firm in the Worst Market in 50 Years
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PodcastEpisode #4![SoftWrap Capital – Liz Christo]()
WITH GUEST SPEAKERLiz ChristoPartner, Stage 2 Capital08/10/2023Liz Christo on Moving Beyond Vanity Metrics
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PodcastEpisode #3
![SoftWrap Capital – John-Henry Scherck]()
WITH GUEST SPEAKERJohn-Henry ScherckFounder & CEO, Growth Plays08/01/2023The Cheat Code w/ John-Henry Scherck on Building an Audience
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Video
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07/27/2023Business Leaders Spotlight Interview with Josh Wagner
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PodcastEpisode #2
![SoftWrap Capital – Jill Rowle]()
WITH GUEST SPEAKERJill RowleyGTM Advisor & LP, Stage 2 Capital07/25/2023The Cheat Code w/ Jill Rowley on Becoming an Evangelist
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Video
![SoftWrap Capital]()
07/24/2023How to Love Selling Again & Break The Cycle
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Video
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07/24/2023Partnerships Timing and GTM – A Conversation with Sean Kester
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PodcastEpisode #5
WITH GUEST SPEAKERTed PurcellChief Revenue Officer, Tealium07/19/2023The Cheat Code w/ Ted Purcell on the Return of Relationship Selling
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Perspectives
![SoftWrap Capital]()
07/13/2023The Real Secret to Success that Many Start-up Sales Professionals Are Missing
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Perspectives
![SoftWrap Capital]()
07/09/2023When to Hire a Sales Development Team
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PodcastEpisode #1
![SoftWrap Capital – Craig Rosenberg]()
WITH GUEST SPEAKERCraig RosenbergChief Platform Officer, Scale Ventures07/08/2023The Cheat Code w/ Craig Podcast on the Power of Referrals
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Perspectives
![SoftWrap Capital]()
07/07/2023The Most Difficult Thing About Building Your First Sales Team
